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OPENING A RECHARGE

The process of opening a new Recharge studio is a lot different than other wellness business opportunities. Recharge is the only wellness business that performs a 90-day market analysis that tests the market before our partners financially commit to opening a Recharge wellness studio.  We believe that our owners should understand their market, know how much demand exists, know which therapies are popular and know who their target audience will be, before they commit financially to opening a wellness studio.  We like to make sure that our partners don't overspend on wellness equipment unless their market analysis deems it to be necessary.

Recharge has no incentive for our partners to purchase equipment that will not be popular at their studio when they open.  So rather than requiring our partner locations start with 90+ wellness modalities on day 1, we perform a 90-day market analysis to test market demand before we decide which modalities your location should offer to start.  This helps us to specifically identify which of the 90+ modalities we currently offer will be the most popular in your market to start and which should be added over time. This dramatically reduces the initial investment in a Recharge studio and more importantly the risk.  Also, we know your Recharge will be popular starting on day one because the market analysis informed us of which therapies they are excited to use right now and which ones you may need more time to educate them about before you add.

More importantly, rather than our partner locations borrowing the money to purchase all of the equipment upfront, they are able to use the profits from the business to slowly grow their studio, by adding new therapies to their selection over time.  Even with this staggered approach a Recharge studio will still offer a larger selection for a lower cost than any competitor in the market and as the months go by and you continue adding modalities the gap between you and your local competitors continues to grow. This was the same strategy we used to open our very first location in Cleveland and we were debt free in less than 36 months and we continue to add modalities with profits from the business.

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THE RECHARGE MISSION

When we first developed the Recharge Health & Wellness concept, our mission was to make wellness affordable to everyone by making it insanely inexpensive with unlimited access to over 50+ science-backed wellness modalities.   With typical infrared sauna sessions costing on average $60-$70 per session, very few people can afford to maintain their wellness plan consistently or change the trajectory of their health.  But when we created a wellness studio that offered 50+ wellness modalities that customers could access 3,4 or 5 times a week and do 3-4 modalities each visit, for as little as $99 per month, now that was a game changer.  

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WHY CHOOSE RECHARGE

Many people dream about opening their own wellness studio, but unfortunately most wellness franchises cost between $400,000 and $1.5 million dollars to open with $50,000+ upfront fees, which is honestly out of most wellness minded people's price range.  After investing $1 million dollars, these wellness franchises are simply unable to offer affordable unlimited wellness to their customers because they have to repay the large investment they made at    start-up. That's why we developed Recharge Health & Wellness, an unlimited wellness studio that is a fraction of the cost of a typical wellness franchise.  Every Recharge studio is customized to the market location, and only offers what's in high demand in that region when they first open, and additional therapies are added over time.

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PARTNER SELECTION PROCESS

 If your priority is only making money and not helping people with chronic health conditions live longer and healthier lives, Recharge is probably not a good fit for you. With the Recharge business model, it is possible to make money in wellness by caring more about your customers than your bottom line. We receive 4,000+ visits and 50+ requests each month from people all over the world with wellness minded personalities that are interested in opening a Recharge Studio.  Not every person or market will be a good candidate to open a Recharge wellness studio, and we won't know this until after we complete the 90-day market analysis and have a few conversations with the partner.   Recharge is not looking for partners that will not be part of the leadership team or will use their studio only to make passive income.

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KEYS TO SUCCESS

 We firmly believe that one of the major keys to our success is the people that own and work at the studio, all which have empathy and compassion for others, therefore that must be included in the recipe for your success.  We are in the compassion business, and everything we do at Recharge should be focused on listening to our customers and helping them improve their overall health, wellness and quality of life.  If you have a passion for wellness and want to help people change their lives, Recharge may be right for you.

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OUR BACKGROUND

Since we opened Recharge in 2020, we have grown to over 2,500+ pass holders, delivered over 90,000 sessions and now have to limit the number of passes we sell each month to prevent overcrowding at the club.  Our studio and all of the 90+ modalities are paid off and we were debt free in less than 3 years. Recharge has perfected the business model of only offering wellness modalities that your market wants to use, rather than buying a cookie cutter business and trying to sell customers on therapies or services they are not interested in using. Therefore, spending only $30-$50 per day on advertising is all that is required for Recharge to generate 300-400 daily unique visitors to the website and $25,000 - $35,000 in sales each month and if your sales goals are larger, you simply increase your daily marketing budget.

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HOW IS RECHARGE DIFFERENT

​Recharge stands alone as the only health & wellness studio that offers customers unlimited session access to our modalities. Our unlimited access model allows each of our customers to receive $300-$500 worth of value on each visit for an unbelievably low flat fee.  Because of this design, our customers get so much more for their money, than traditional wellness studios & spas, that they feel compelled to share their Recharge experience with friends and family.  Over 90% of first-time customers tell us that they were referred by a current or former member of Recharge and once a customer experiences unlimited wellness, they will never pay per session again, so each customer becomes a Recharge customer for life. ​​​​

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Why Do A MARKET ANALYSIS

The single biggest mistake most wellness owners make is not performing a market analysis to find out where the highest demand for their service is before they select their location.  By selecting a location first, based on household income, demographics or a gut feeling, without knowing where your highest concentration of interested customers are coming from, you are leaving the success of your studio to chance.  In our 4+ years of experience, we found that customers are not willing to drive 20-30 miles several times a week, long term, regardless of how great of a deal we offer. That is why we built the 30-day, 60-day, 90-day milestone process. We needed to know before we opened or invested money, where the most interested customers are located that are actively searching for wellness services, not after we opened. 

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MARKET ANALYSIS MILESTONES

Before we ever sign an agreement with a potential new partner, and they invest their money, Recharge builds each new partner location a complete fully functional Recharge website with their own custom branding and launches an aggressive marketing campaign.  Each new partner location must meet the 30-, 60- and 90-day milestones that are required to move forward. ​We used these 30-, 60- and 90-day milestones when we launched the first Recharge to gauge the market size and demand for each of the services that we offered. It also was effective for determining the size of our studio and where it should be located which helped keep our monthly expenses under control. 

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WORKING WITH THE DATA

Working with this data, our new partners have a much better understanding as to which therapies they should offer to start with, which they should not, how big they should make their studio, and who is their main audience demographic. This process dramatically simplifies and reduces the risk involved with opening a new wellness studio by reducing potential overspending on cool trendy therapies that will turn out to be not that popular or profitable after you open in your market. ​

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RECHARGE LOCATION DESIGN

At Recharge it's all about the science backed wellness modalities, so we place no restrictions on the size, placement or the look and feel of each studio.  Where the typical wellness franchise wants every location to look and feel the same, which costs their franchise owners $300k - $400k in construction and build out costs. We are fine with a Dallas, Texas Recharge Studio being a 2,000 sq/ft retail location and a Seattle, Washington Recharge Studio having a 4,000 sq/ft warehouse location.  We want each Recharge Studio to be properly sized to market demand with the widest range of the most popular modalities, for the most reasonable unlimited session price.  To us its more important that every Recharge Studio offers science backed modalities and is staffed with knowledgeable compassionate people, than we care what color you paint the walls.

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SELLING YOUR RECHARGE STUDIO

We place no restrictions on partners selling their Recharge studios once they have built them up and made them successful.  We receive 10-12 offers a year from investors and individuals wanting to buy our studio, but for us it's just not for sale, but selling your studio may be in the cards for you and we will not stand in your way.

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RECHARGE TERRITORIES

We currently offer one Recharge licensed partner location per market, and each new partner location must be 15 or more miles aways from any existing Recharge location to avoid competing over the same customer.  

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RESERVE YOUR MARKET

 If you are not sure if you're ready to start the Recharge process but would like to reserve your territory while you do your homework and try to decide if this is your future.  Recharge does offer a 6-month territory reservation hold for a $1.500 refundable security deposit.  If you decide to not move forward with your Recharge studio anytime throughout the 6-month hold period, your deposit will be refunded, and your territory will become available for others to purchase.  Recharge only offers one territory reservation hold per person and only one Recharge per territory is permitted. Reserve your location!

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